Skip to content
- There is a growing gap between rich and poor.
- Part of the global economy has the means to produce much more but does not have the markets.
- Part of the global economy desperately needs goods, services and know-how but lacks the means to purchase these.
- This results in:
- aggressive marketing campaigns that pump up consumerism, by increasing addiction to buy for the sake of buying of often unnecessary goods and services;
- a widely shared belief that happiness lies in possessions as a basis for power and prestige;
- the striving for financial gain by any means available, including through crime and cruelty, directed at fellow human beings and Nature, such as people trafficking, poaching of wildlife, etc.;
- Nature is depleted in a rush to gain access to natural resources by the poor as a way to eke out a living; by the wealthy to increase their wealth
- Human beings are now exceeding the Planetary Boundaries needed to support human life, including through climate change and biodiversity loss.
- As new catastrophes strike, (such as the Covid pandemic) headway in achieving the Sustainable Development Goals is lost and global problems increase;
- At the same time, artificial intelligence in increasingly taking over jobs and fear of unemployment looms large.an beings are now exceeding the Planetary Boundaries needed to support human life, including through climate change and biodiversity loss.
- Create a global electronic market place for trading between those who are under-producing and those in need;
- Dedicate this market exclusively to sustainable goods and services;
- Provide a digital currency exclusively to enable the trade in these extra goods and services;
- Divide it equally between all people, as a supplementary income to be used for personal and community development;
- Ensure that this digital currency cannot be used for speculation by tying the amount created to the fixed sale of goods and services ordered by individuals annually from their personal supplementary income and annulling any supplementary income not used specifically for the required end.
- As the needs of the poor are increasingly met, those who initially were only consumers will increasingly be able to join the sustainable economy as producers and gradually the sustainable economy will grow;
- Two types of economy will then exist side by side:
- those economies which permit the sale of all those goods and services, currently permitted by governments, some considered unsustainable;
- and the newly formed global economy that focuses exclusively on sustainable goods and services.
- All businesses will gradually be able to direct their production to this new market for sustainable goods and services without lay-offs or conflict, as they are ready;
- As people become more self-sufficient in terms of their physical needs, they will gravitate to developing their creativity through education and immaterial pursuits that can grow ad infinitum without harming the environment and are not threatened by the increased use of artificial intelligence;
- The growth of the immaterial sustainable economy provides fertile ground for the implementation of all of the Sustainable Development Goals.
- Backed by advertising campaigns the focus on sustainability and personal well-being will increase;
- Even as the focus on sustainable economy grows, there will still be a place for less sustainable goods and services and businesses will be able to switch their focus as they are ready without conflict.